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Maci’s Prime BBQ

Case Details

Client: Maci’s Prime BBQ

Date Completed: March 2025

Project Duration: 2-4 Weeks

Cost: $1,000 – $2,000 USD

Client Website: macisprimebbq.com

Tags: Web Development, Restaurant, Catering

Let’s Work Together

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Address Business
6799 Main St
Cherry Creek, NY 14723
Contact With Us
Call us: (716) 800-3221
contact@xplicittech.com

About The Project

Founded in 2020, the mission of Maci’s Prime BBQ has always been to bring a fresh ideology to the smoked meat traditions of St. Louis: “Deliver the highest quality experience from a mobile kitchen, with no corners cut.” Every item is made from scratch, in-house, using fresh local produce and carefully selected ingredients to create a truly unique flavor—one you won’t find anywhere else. Whether you’re attending a catered event, a pop-up, or a charity gathering, our promise remains the same: Maci’s will never compromise on quality, service, or attention to detail, ensuring an unmatched dining experience every time.

The Challenge

Maci’s Prime BBQ needed a professional online presence to build credibility and convert interest into catering orders. They had no website, no existing assets beyond a logo, and a strong desire to grow locally and regionally.

  • Lacked digital presence (no existing site or structured content)
  • Needed to appeal to both local event planners and casual BBQ lovers
  • Required a platform they could later expand (e.g., online ordering or store)

The Solution

We designed and developed a WordPress site that combines a bold visual style with practical UX for food lovers and event hosts.

Design + UX

  • Developed a mobile-first, responsive layout using a rustic-modern BBQ aesthetic
  • Featured large hero images of food, concise menu descriptions, and call-to-action buttons

Development

  • Built with WordPress + Elementor for ease of updates
  • Optimized for performance and SEO (image compression, metadata, schema markup)
  • Added services page for weddings, birthdays, and events
  • Configured contact form for catering inquiries with optional event details

Technical Notes

  • Used Google Fonts for clean readability
  • Integrated structured content blocks for easy future additions (e.g., menu specials, blog posts)

The Results

The site went live within a month, resulting in increased inquiries, better customer perception, and smoother communication with potential catering clients.

More catering inquiries within the first 60 days
Mobile users make up 75% of traffic, validating responsive-first design
Reduced phone inquiries by addressing information and services online

Customer Reviews of the Case

(coming soon)

Shawn John

Owner, Maci's Prime BBQ
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Address Business
6799 Main St
Cherry Creek, NY 14723
Contact With Us
Call Us: (716) 800-3221
Email Us: contact@xplicittech.com
Working Time
Mon – Fri: 9.00am – 17.00pm
Sat: 9.00am – 12.00pm
Holiday : Closed